Post by account_disabled on Mar 5, 2024 10:08:26 GMT
The announcement by the naming company Hundred Monkeys is a good summary of what branding is, that Anglicism that integrates (and surpasses) the marketing concept to focus on the process of creating brand value ( brand equity ) through management. strategic. puma sneaker Inserted in the so-called economy of intangibles, BrandAsset Consulting (a division of Young & Rubicam) has developed the BAV index ( Brand Asset Valuator ), which they consider “the most extensive tool in the world that allows us to know the place a brand occupies determined." The tool analyzes up to 30,000 brands across consumers from 48 different countries through 524 studies. The index analyzes two questions: Brand Structure (Estimation and Knowledge) Brand Vitality (Differentiation, Relevance) From what they say, in Spain 1,880 brands have been analyzed with this methodology (although there are others such as the Merco index ). Among the most successful are iPod, Danacol, Blanco, Decathlon or Digestive; and, in Spain, Cuatro, Coca-Cola Zero, La Sexta, Guru or Alain Afflelou.
Other methodologies, as reported in Insights Blog, expand the field of study to five variables: Awareness, Relevant differentiation, Value, Accessibility, and Emotional connection.Manuel Castells assures that the knowledge society is not so much the result of technology as of the profound transformations that are being carried out from a social point of view. The relationships between economic-sociopolitical change, political culture (values), and behavior within the framework of the Knowledge Society are of great importance, especially under the Industry Email List premise that changes ineginning of a new situation, but rather as one of its most powerful and revealing consequences. culture The general features of advanced industrial societies (especially Western ones) are that they have reached a degree of economic-technological development that allows them to satisfy the sustenance needs of a large proportion of their population.
Furthermore, in this socioeconomic model, phenomena typical of post-industrialism occur, such as post-Fordism, the growing outsourcing of the economy (especially in intangible activities), and massive global migratory flows. Precisely Daniel Bell, considered the main theorist of post-industrial society, establishes in The Advent of Post-Industrial Society five dimensions that characterize post-industrial society: great weight of the tertiary sector in the economy, preeminence of professional and technical classes in employment, primacy of theoretical knowledge as a source of innovation, control and planning of technological growth, and creation of an intellectual technology. In this sense, the British Raymond Williams affirms that it is not possible to speak so much of a postindustrial society as of a “society that is deindustrializing.” The question would be whether there is an impact of digitalization on the formation (or not) of a generation of digital natives as opposed to previous generations that could be defined as digital immigrants.
Other methodologies, as reported in Insights Blog, expand the field of study to five variables: Awareness, Relevant differentiation, Value, Accessibility, and Emotional connection.Manuel Castells assures that the knowledge society is not so much the result of technology as of the profound transformations that are being carried out from a social point of view. The relationships between economic-sociopolitical change, political culture (values), and behavior within the framework of the Knowledge Society are of great importance, especially under the Industry Email List premise that changes ineginning of a new situation, but rather as one of its most powerful and revealing consequences. culture The general features of advanced industrial societies (especially Western ones) are that they have reached a degree of economic-technological development that allows them to satisfy the sustenance needs of a large proportion of their population.
Furthermore, in this socioeconomic model, phenomena typical of post-industrialism occur, such as post-Fordism, the growing outsourcing of the economy (especially in intangible activities), and massive global migratory flows. Precisely Daniel Bell, considered the main theorist of post-industrial society, establishes in The Advent of Post-Industrial Society five dimensions that characterize post-industrial society: great weight of the tertiary sector in the economy, preeminence of professional and technical classes in employment, primacy of theoretical knowledge as a source of innovation, control and planning of technological growth, and creation of an intellectual technology. In this sense, the British Raymond Williams affirms that it is not possible to speak so much of a postindustrial society as of a “society that is deindustrializing.” The question would be whether there is an impact of digitalization on the formation (or not) of a generation of digital natives as opposed to previous generations that could be defined as digital immigrants.